The last couple of years have witnessed an unprecedented success of the use of cryptocurrencies in the investment world, and now more and more startups and projects are looking forward to using digital currencies for financial transactions. Initial coin offering (ICO) is a process where new companies intend to raise the required funds by offering underlying crypto tokens in exchange for more established cryptocurrencies, like Bitcoin or Ether. To ensure that their ICOs are successful in attracting potential investors to raise funds, companies are hiring the services of reliable ICO marketing and promotion agencies, which is justified given the intense competition in this field.
This article is composed with intention of providing useful tips to many project teams who are considering launching their ICO. These tips are likely to be of great help to them because success never comes by chance, but is the result of an effective marketing and PR promotion. Read on to know more about it.
Check the website content: One of the most important aspects of success is the website of the project. There is a vast amount of information on the Internet about how new projects can use blockchain, and change the industry while planning to raise millions of dollars through ICO. But one problem or hindrance in their path to success is that the content on their websites is unclear and irrelevant that fails to engage the readers as well as potential investors. The website should clearly outline the purpose of the project while stressing the benefits of the project for investors.
Start from niche resources: Reaching a wide audience segment from scratch may not be the best objective always. It’s better to have some initial feedback by sending your message across by using niche placements. Use social media to get the first audience response. Just place a project introduction in relevant communities, like Quora, LinkedIn, and Facebook. Work with negative responses and make necessary adjustments if needed.
Spread ICO announcements: Users who are considering participating in an ICO should know of your project plan. You can do this by placing ICO announcements on specialized ICO calendar websites so that it attracts the attention of maximum users. There are many resources that publish planned ICOs schedules. Make maximum use of every available ICO calendar to spread announcements.
Automate media co-ordination: Working with the media takes a lot of time and unpredictable part is that you may not get the best results. Company’s content can be edited or even refused by the editors, which will do your business no good. This unpredictable and shifting approach makes it very difficult for companies to plan their promotions in advance. PR automation is one of the best ways to optimize the promotional efforts. Starting early is the key to ensure that you can make necessary changes in your strategy and choose the best marketing channels that can bring productive results.
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